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May 16 @ 4:30 pm - 7:30 pm

Join us on May 16th for the next in the series of Bristol FinTech events, this time presenting new research on customer inertia in financial services.


Registration: 4:30 pm – 5.00 pm

5.00 pm – Introduction

5:05 – 6:35 pm

In association with True Digital, we explore why, despite a flood of exciting new propositions, customer inertia persists – and what companies can do to combat it.

Fiona Weller, Creative Partner at True, will cover how the research examined in depth 3 key challenges for fintech adoption:

  • The loss of human contact
  • Uncertainty about Artificial Intelligence
  • Concerns over data and privacy

Following the Research Debrief, she will be joined by a panel of experts, including Alfie Ruffell, founder of TRAC and Natalie Horne, founder of Prime Decision.

6:35 – 6:40 pm Closing remarks

6:40 – 7.30 pm Drinks and networking

Alfie is a fintech entrepreneur on a mission: he is determined to transform lives and improve the financial literacy of 18 to 30-year olds. He will share his personal experience of debt and how it inspired him to create a financial awareness training programme for young people who are not creditworthy.  This is a world exclusive for Bristol – Alfie is speaking publicly about TRAC for the first time.

Natalie is the founder of behaviour change consultancy Prime Decision. She draws on seven years’ experience of applying behavioural economics to business – across digital marketing, CX, HR and Operations.

Our hosts are Clarke Willmott Solicitors, just off Victoria Street in central Bristol at 1 Georges Square, Bath St, Bristol BS1 6BAGoogle map

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May 16
4:30 pm - 7:30 pm


Bristol Fintech


Clarke Willmott Solicitors
1 Georges Square, Bath Street
Bristol, BS1 6BA United Kingdom
+ Google Map